Theater for the digital age
Let’s look behind the curtain. Together.
You would be surprised at how little you know about theater.
In a way, that’s by design.
Our industry has siloed the creative, managerial, and financial processes into career-specific islands.
Producers don’t get to see writers at work, actors don’t sit in on production meetings, management isn’t in creative collaboration with designers, and audiences – especially during and after a global pandemic – don’t get to see behind the curtain.
And yet, we’re living at a time of unprecedented global access.
One tweet, one follow, one post away from unfiltered behind-the-scenes content, from personalized celebrity contact, from true community-driven collaboration.
Theater is a deeply loved and deeply collaborative art form.
It feels more than primed to go digital – so what’s getting in the way?
Well, we are.
In our carefully cultivated ignorance, we’ve rendered ourselves unable to pin down exactly what theater is.
And this makes going digital trickier than any of us initially imagined.
We at Spectra Media Collective believe that theater is more than just a genre of music, or a medium for storytelling, because we believe that theater isn’t just what something is, but also how it’s made.
To us, the definition of theater is in the reiteration of stories.
Every time an artist reinterprets a role – any role, from the star turn to spotlight operator catching them in the act – a story’s power expands and illuminates.
The digital marketplace has given us a remarkable new opportunity to harness this power: community.
Access isn’t just about getting people tickets to the hottest broadway shows – it’s about getting these shows into the hands of the artists who will redefine them.
It’s about building a place that allows all of us to share and grow and connect and collaborate.
We want to digitize the theater-making process, but more than that, we want to bring you into every aspect of an unfolding production.
To give you, the audience and the artists, the tools and the context to understand the rich history and weave the storied future of theater.
Theater for the digital age
Let’s look behind the curtain. Together.
